Digital marketing player Elipze on Wednesday tapped FloNetwork Inc. to deploy e-mail marketing services for its clients.
Elipze will use FloNetwork to help its clients make targeted offers — based on purchase history or demographic profiles — to customers via e-mail. Elipze will also be able to track purchase rates on the e-mail campaigns, and will use FloNetwork’s technology to help its clients better target its e-mail lists.
“Now more than ever, our clients need to track ROI on their marketing dollars – to know which dollars are working the hardest, to uncover hidden revenue opportunities, to increase profitability,” said Jeffrey Cohen, chief technology officer of Elipze.
“We added FloNetwork Inc. to our partner roster because their products allow us to better fulfill on our mission: to develop customer-focused, accountable marketing solutions that can be tracked in real time.”
Elipze’s client roster includes Worldlyinvestor.com, Go2Net, The Standard, BMG Music, AutoNationDirect and Business Week.