News America Digital Publishing (NADP), producer of Fox Sports Online, Fox News Online and TV Guide Entertainment Network, signed an
advertising agreement with Yahoo! to be the online sports media sponsor for designated content areas of Yahoo! Sports.
The specific content areas consist of Major League Baseball, the National
Football League and the National Hockey League. Spending was not disclosed.
“Through our agreement with Yahoo!, NADP has access to and can extend our
reach to the Web’s largest audience of users,” said Matt Jacobson, executive
vice president of NADP. “NADP’s agreement with Yahoo! allows us to advertise
and expose Fox Sports Online to our key demographic audience through Yahoo!’s
powerful distribution platform.”
As part of the relationship, NADP will also run banner ads for Fox Sports
Online on related areas of the main Yahoo! directory and search results pages.
In addition, the agreement also includes a front-page promotion, which is scheduled to
run on Yahoo! during the last two weeks in December. Fox Sports Online plans
to offer a contest and prizes around Super Bowl XXXIII.
