Online home furnishings retailer Furniture.com signed a marketing alliance
with America Online that will place it as an anchor tenant in the AOL
shopping area.
The deal also calls for placement on other AOL brands, including shopping
areas on AOL.com, CompuServe and Netscape. Financial arrangements were not
disclosed.
Under the agreement, Furniture.com will become an anchor in the Home and
Garden Commerce Center of Shop@AOL, set for launch this fall. AOL members can
also find Furniture.com through Keyword: Furniture.com. Furniture.com also
said it would benefit from advertising and promotional opportunities across
the AOL network.
“We think Furniture.com will offer AOL and CompuServe members, and visitors to AOL.com
and Netcenter, a great online furniture shopping experience, with a large
selection of furniture and furnishings online as well as a focus on
personalization, information and customer service,” said Greg Shove, AOL vice president of interactive marketing.
