Home decor e-commerce site MyHome.com signed a multi-million dollar
agreement with America Online for several gold tenant positions and one
anchor tenant placement in the
[email protected] marketplace.
MyHome.com will have an anchor tenancy in the
Tabletop & Entertaining department, as well as gold tenancies in the Home
Improvement, Housewares & Appliances and Home Furnishings departments of the
[email protected], AOL.com and Compuserve online shopping destinations.
Spending specifics were
“MyHome.com is leveraging its relationship with AOL to position itself as the
leader in this category,” said Greg Canessa, director of online marketing at
“This alliance enables us to reach a number of target audiences
efficiently through AOL’s family of sites, including women on Oxygen.com,
affluent professionals via Compuserve, and prospective home buyers and
couples through Realtor.com.”