Signs Placement Deal with AOL

Home decor e-commerce site signed a multi-million dollar
agreement with America Online for several gold tenant positions and one
anchor tenant placement in the
[email protected] marketplace. will have an anchor tenancy in the
Tabletop & Entertaining department, as well as gold tenancies in the Home
Improvement, Housewares & Appliances and Home Furnishings departments of the
[email protected], and Compuserve online shopping destinations. also will be promoted through sponsorships on AOL, and
CompuServe and on the and sites.

Spending specifics were
not disclosed.

“ is leveraging its relationship with AOL to position itself as the
leader in this category,” said Greg Canessa, director of online marketing at

“This alliance enables us to reach a number of target audiences
efficiently through AOL’s family of sites, including women on,
affluent professionals via Compuserve, and prospective home buyers and
couples through”

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