GM Voices, a digital
audio production company, has teamed with AdNet International to deliver 30-second
digital sound files through ActiveBanner audio-enabled ads currently running
on Yahoo! and Infoseek.
This marks the first time either Yahoo! or Infoseek has offered audio on
banner ads, the company said.
“The ActiveBanner ads allow companies to use both audio and visual elements to strengthen their
pitch and project a more complete image to target audiences,” said Marcus Graham, president and founder of GM Voices.
Developed by ADNet International, ActiveBanner uses Real Audio to deliver a
“radio spot” in conjunction with a typical banner ad. When a viewer clicks on
the banner ad’s distinctive “click to HEAR” button, the Real Audio player is
activated and the 30-second audio file, produced by GM Voices, streams from
ADNet’s media server.
GM Voices produces ActiveBanner audio files in its digital recording studio to
ensure that the quality of the Web-enabled audio is on par with what listeners
are accustomed to hearing through other mediums. For international audiences,
GM Voices also offers translation services in more than 34 languages and
“GM Voices’ has quite a bit of experience in digital audio production and
delivering audio via the Internet,” said Patrick Anderson, CEO of ADNet. “We
were impressed with GM Voices’ scriptwriting capabilities, voice talent
selection and technical know-how which enable them to deliver turnkey
solutions for our clients.”
GM Voices said it is experiencing three times the average clickthrough rate
with its ActiveBanner ads that have been running on Yahoo! since Oct. 12. For
a demo, click here.
Atlanta-based ADNet International offers a suite of business solutions,
including ActiveMarketplace, ActiveBanner and ActiveEdit.