Business Week Picks K2 Design for Interactive Branding

K2 Design Inc. has been selected as the interactive
branding partner for Business
Week Online, the online Web brand of the weekly magazine.


K2 will advise Business Week Online in
positioning the Web publication with online users to boost the site’s traffic
and subscriber base, as well as aid in developing e-commerce opportunities.
Billings were not disclosed.


Business Week is the second McGraw-Hill company to select K2 for Internet
strategy. In January, Standard & Poor’s selected K2 for the launch of its S&P
Personal Wealth service.


“We partnered with K2 because the organization has a comprehensive
understanding of Web based strategy, from launch to execution to marketing and
technology”, said Harry Somerdyk, senior vice president, marketing and brand
development.


Business Week Online provides coverage
of business news and world events with daily content and up-to-date analysis
and hourly market and business news updates from Business Week’s Ray Hoffman,
as well as stock quotes and a portfolio tracking system.

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