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Goodby, Silverstein Said to Land PlanetRx.com Account

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Beth Cox
Beth Cox
Sep 3, 1999

Advertising agency Goodby, Silverstein & Partners
reportedly has been awarded an estimated $30 million account for online
pharmacy PlanetRx.com.

The review included several undisclosed shops nationwide, Adweek quoted sources as saying.

PlanetRx.com is said to be planning a national branding campaign that will
likely include print, outdoor, broadcast and online advertising.

The client and the agency are still working out advertising strategy, and a
new campaign could break before the end of this year, but may not happen
until early next year, sources told Adweek.
SF Interactive currently handles
online duties for PlanetRx.

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