, Strike Advertising Agreement

Pay-for-placement search engine
is taking a page from its own playbook, striking a deal to establish a
presence on business-to-business marketplace, gaining access to its three
million monthly visitors.

The deal calls for to make (GOTO)
a “featured seller” on the site’s request for quote service.
ill then offer the small businesses using the site opportunities to buy
placement on its search engine, giving them special treatment when they
come in through

The agreement also places in a prominent spot on the
homepage, as well as in e-mails, content sponsorships, and banner ads on partner sites.

The two companies will also jointly market their services, in efforts that
will include placement in direct mailings to Small Business Association

“GoTo’s premier seller status provides them with the opportunity to
showcase their search engine to’s targeted small business
market,” said Doug Kellam, vice president of marketing of

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