Hayes & Associates, founded by former Softbank Interactive Vice President of Marketing Christopher Hayes, developed an expertise in competitive positioning for Internet-related clients. Cyberphilia will receive the Hayes & Associates Review, which is designed to provide the firm with the most competitive positioning within the current and future marketplace. In addition, Hayes & Associates said it will conduct a review on all Cyberphilia
marketing communications tools.
“We selected Hayes & Associates because of their experience with many of the
top Internet-based companies,” said Carlos Abreu, president and founder of
Cyberphilia. “They understand that we need to communicate a very technological
solution to a number of different audiences.” Billings were not disclosed.