Open Market Lands Playboy Online

Electronic commerce company Open Market, Inc. today announced that Playboy Online licensed its Transact e-commerce software.

Under terms of the agreement, Playboy Online, a division of Playboy
Enterprises, will use Transact as its e-commerce platform. The software
will help drive subscriptions to Playboy’s Cyber
Club, as well as maintain the company’s online store and other e-commerce
offerings on Playboy’s Web sites, the company stated. Pricing was not

Transact is designed to expedite customer service by offering extensive
self-service features for online customers, while ensuring quick response
to calls requiring personal customer service.

“Open Market’s Transact met all of our requirements for an Internet
commerce application that can handle
everything from order processing and customer service to valuable reporting
functions,” said Paul Kallis,
chief technology officer for Playboy Enterprises.

“Transact will enable
Playboy Online to offer its customers access to the company’s rich content
and vast libraries on a subscription or pay-per-
view basis, and seamlessly weave e-commerce opportunities into customers’
online experience.”

“Commercial and new media entertainment companies like Playboy have an
enormous opportunity to use the Internet to reach customers in an entirely new
way,” said Gary Eichhorn, president and CEO of Open Market. “Entertainment
companies are adding significant customer value to their print and television
products and appealing to new market segments by offering their products

Other companies using the Transact program include Business Week, SegaSoft’s,, and Time Inc.’s Pathfinder.

Related Links

Market Lines Up More Licensees

e & Wireless, S&P Using Open Market’s Transact

News Around the Web