IDG Launches Branding Campaign

International Data Group (IDG)
launched a new advertising campaign focusing on the company’s 30-year history
of delivering “Answers For the Information Age” through its globally
integrated marketing resources.


The company said the campaign is aimed at communicating IDG’s corporate
vision of fueling the growth of the Information Age by providing answers
through its publications, Web sites, events, training programs, research,
books and newsletters.


The campaign was designed by Diamond, Morgan, Northend, Albers Inc. in Palo
Alto, CA. Billings were not disclosed.


Said Peter Horan, president of IDG Marketing Services: “This advertising
campaign communicates the breadth of . . . global marketing resources of IDG
that reach buyers in 75 countries worldwide, influencing 95% of worldwide IT
spending.”


The campaign features a Web-based interactive component that highlights
IDG’s globally integrated marketing resources. The site offers information
technology marketers information on developing global, integrated marketing
programs and provides information for readers of IDG’s publications.


The image campaign launches in this week’s issues of Advertising
Age
and Adweek, and in the February issues of Marketing
Computers and Business Marketing. In addition, the image campaign will run
in several of IDG’s own brands including Computerworld,
InfoWorld, and Network World.


Among other things, IDG publishes 285 magazines and newspapers in 75
countries, including Computerworld, Network World, PC
World
, and Channel World, and operates 200 Web sites in more
than 52 countries linked by a global Web advertising network.

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