Launches Music Site for MFI Inc., a privately held
Internet company that develops, markets and implements customized interactive
solutions for media companies, has launched
Music Gear Online on behalf of a
Miller Freeman Inc. (MFI).

“ has created an online product that allows us to go way beyond
the traditional banner advertising model to generate revenue via the Web,”
said MFI publisher Vicki Hartung. “The income potential is practically

Combining the resources of two of MFI’s print publications, the Guitar & Bass
Buyer’s Guide and the Music Technology Buyer’s Guide, Music Gear Online
features product specifications and list prices for nearly 8,000 music
products, services and software.

Visitors to Music Gear Online can request additional information about listed
products, and the inquiries are instantly routed to the vendors in the form of
sales leads. All online activity is automatically tracked, compiled, and made
immediately accessible, so vendors can access and respond to the leads in
real-time. Spending on the project was not disclosed.

Manufacturers listed in the buyer’s guide can obtain password authorization to
access their listings and continually update content and add new products,
giving users the most extensive and up-to-date resource for music equipment
available anywhere on the Internet. Standard listings in Music Gear Online are
free, but vendors can increase their visibility via several paid enhancement
opportunities such as premium positioning,
selective banner placement and adding a photo and/or logo to their listing.

Using its proprietary InfoTRACKER Web-to-database technological platform, generates sales leads for the 800 music industry vendors
participating in the buyers guide by allowing site visitors to request
additional product information to be delivered back to them via their choice
of e-mail, voice, fax or snail mail.

Real-time reports allow vendors to adjust their online product offerings to
promote offerings with greater sales potential and/or higher margins.

Music Gear Online is the 15th buyer’s guide built by Naples, FL-based Publisher-clients include Miller Freeman, McGraw-Hill, CMP
Media, Primedia/Intertec, The Economist Group, Bill Communications, ACC
Communications, and Adams Business Media, among others.

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