San Francisco-based online direct marketing and loyalty rewards company
Intellipost Corp. has changed its name to MyPoints.com Inc.
“Aligning our corporate and consumer brands will leverage our brand-building
dollars,” said MyPoints.com Chairman and CEO Steve Markowitz. “It will also
help us to underscore the fact that we are offering advertisers the Internet’s
first fully integrated online direct marketing and loyalty solution.”
As MyPoints.com, the company will continue to operate its Internet
membership programs, including its flagship Web-based incentives program,
MyPoints and its rewarded e-mail
program,
BonusMail.
MyPoints and BonusMail serve roughly 150 brand-name advertisers. Points
awarded to consumers through either program may be redeemed for a range of
products and services from more than 40 redemption partners, including
frequent flier miles on several major airlines, free hotel stays, free long
distance from Sprint, and merchandise from retailers
such as 1-800-FLOWERS, Barnes & Noble, Omaha Steaks, Macy’s and The
Sharper Image.
MyPoints.com also designs and operates co-branded and private label loyalty
programs for partners such as GTE, NextCard Internet VISA and Prodigy Services Corp.