internet.com signed with NetGravity to use its AdServer software
to manage advertising across its network of 65 Web sites and related Internet
media properties.
The internet.com network provides real-time Internet news and information
resources to Internet industry professionals, Web developers and experienced
Internet users.
“internet.com has grown at a phenomenal rate over the past few years,” said
Alan M. Meckler, chairman and CEO of internet.com. “It was imperative
that we had a solution in place that could meet our evolving business model
and could serve ads to our expanding network of Web site properties.”
internet.com will use NetGravity AdServer to manage, target, serve and report
on advertising campaigns across its nine content channels — Internet News,
Web Developer, Internet Technology, Internet Resources, Internet Stocks,
Internet Marketing,
Internet Service Provider (ISP) Resources, Software Download and
International.
The network generates approximately 50 million page views monthly.
NetGravity AdServer features sophisticated inventory management, dynamic ad
targeting and delivery and detailed ad performance report generation.
