InterVU Inc. said it plans to
launch a video and rich media publishing system in response to increasing
market demand.
The publishing system, now targeted for October 1998, will be designed to
increase the adoption rate of the InterVU Network, thereby moving InterVU
closer to its goal of becoming the de facto standard for Internet video and
rich media delivery, the company said.
InterVU said it will deliver tools designed to automate the publishing of
video content to the InterVU Network, lower publishing costs and provide new
publishing capabilities. Previously anticipated for mid-1999 release, InterVU
said it accelerated the development and launch schedule in response to
market demand.
“In addition to increasing the value of InterVU’s services to our existing
customer base including Web sites, advertisers and cable/TV networks, we
believe that more ISPs, Web developers, video producers, and corporate users
of online business-to-business solutions will use the InterVU Network based on
its new features,” said Harry Gruber, chairman and CEO.
“We anticipate releasing our new service offerings beginning in October 1998.”
“This strategic decision will accelerate spending which had been planned for
the first half of 1999,” said Kenneth Ruggiero, chief financial officer. He
added, “The spending will occur over the final two quarters of 1998; funds
will be invested in the engineering and sales efforts required to build and
market these advanced InterVU Network solutions.”
InterVU is working on the development of these tools and systems with
various customers including NBC, Intel and Microsoft.
“NBC and InterVU have jointly created state-of-the-art video publishing tools
for VideoSeeker, which is poised to become
the leading video community on the Internet,” said Todd Harris, director of
creative development for NBC Interactive. “We are pleased that InterVU will
be including some of the same technologies in its new publishing system. . . ”
InterVU offers Internet video solutions to major ISPs, cable/TV networks, Web
sites, advertisers and advertising agencies, including the V-Banner (video
advertising banner) .