ADSmart, an Internet advertising
network and
subsidiary of CMGI, named John Federman, publisher of PC
Week, as its chief executive officer.
“John brings a wealth of advertising and general management experience to the
CEO position,” said David Wetherell, CEO of CMGI. “His extensive background in high-tech
publishing and advertising sales, as well as his proven leadership
capabilities, form an ideal framework to lead ADSmart as it takes on the
premier advertising networks on the Internet.”
While at Ziff-Davis’s PC Week, Federman was responsible for managing all
aspects of the publication’s operations. Ziff-Davis veteran Peter Longo was
named to replace Federman.
“I’m excited to be joining ADSmart and contributing to the success of the
company, driving further growth of its quality affinity group sites and
powerful targeting technologies,” said Federman. “We will continue to build
the company into a major ad management network.”
Federman’s 12-year career with Ziff-Davis started at Digital Review, where he
was in the marketing department and then in sales as a regional manager. He
was promoted to marketing director of PC Week in 1989. He was later promoted
to East Coast ad director of Corporate Computing, returning to PC Week as the
East Coast associate publisher. He was later promoted to national associate
publisher at PC Week and then to publisher.
The ADSmart Network is comprised of more than 35 Web sites and 8 million Web
users, and offers various affinity networks, including Generation-X,
College, Sports,
Travel, Technology and Finance/Investing.
