Kind of a ‘Salute Your Shorts’ Thing

Seattle-based Go2Net Inc. paid an undisclosed amount to display the Internet
address of the Go2Net Network on Evander Holyfield’s boxing
trunks for Saturday’s heavyweight championship fight with Lennox Lewis, which
ended in a controversial draw.

The estimated worldwide audience was one billion viewers and the timing
coincided with last week’s launch of Go2Net’s first national brand advertising
campaigns.

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