Kokopelli New Media LLC launched a new Web site
it produced in collaboration with pharmaceutical company Merck & Co. Inc.
Merck is a worldwide, research-driven pharmaceutical products and services
company with annual sales of more than $23 billion. Merck partnered with Kokopelli to
redesign the company’s existing three-year-old corporate site, and to re-
brand the company’s online identity. Billings were not disclosed.
To complement Merck & Co.’s new profile in the digital marketplace, Kokopelli
produced a comprehensive, online branding manual. Intended to be used by many
offices worldwide, the manual sets the standards for all of Merck’s global
online efforts including investor relations, consumer and physician
information and promotional campaigns.