Ad network L90 Inc. on
Tuesday started up adMonitor toGO, an application that lets advertisers and
Web publishers check real-time results of campaigns from Internet-enabled
wireless devices running the Palm operating system.
The company touted the application as the first such wireless interface
available through an ad serving technology. Media buying firm Orb Digital Direct has been offering a
wireless reporting application — ORBit Express 2000 — for several months.
Both solutions tap into the new on-the-go wireless lifestyle that Internet
industry folks are adopting, helped along by devices like the Palm Pilot and the Blackberry wireless e-mail pager.
According to a recent study by market researcher Cahner’s In-Stat Group,
large firms will spend over $117 billion on wireless equipment and services
by the end of 2002, in an effort to maximize efficiency when employees are
out of the office.
“adMonitor toGO is designed to accommodate the increasing number of
professionals who find themselves in need of statistical information when
they are traveling or away from a computer,” said Frank Addante, chief
technology officer of L90.
“You simply download the application to your wireless device and your
campaign’s statistical information can be accessed any time, anywhere.”
