LifeMinders.com, the firm that
sends advertiser-sponsored e-mail reminders, Tuesday announced it had
signed new ad deals with PETsMART.com
and InsWeb worth $3.5 million.
PETsMART.com sells pet food and supplies online, while InsWeb provides
information about insurance.
The company sends over 15 million personalized messages each week to its
nearly six million users.
Customers sign up at the LifeMinders.com Web site
to receive e-mail reminders in a variety of categories including family,
entertainment, home, personal events, pets, auto, personal finance, health
and fitness, travel and shopping. Advertisers’ messages are embedded into
these e-mails.
“Our advertising partners clearly recognize the value of our content to our
members,” said Stephen R. Chapin, Jr., president and CEO of
LifeMinders.com. “As we continue to build a loyal member base, we’re able
to provide our advertising partners with a uniquely effective product over
the long term.”
