LinkShare, Sonera Sign International Licensing Agreement

Affiliate marketing company LinkShare signed a licensing agreement
with Sonera, a Helsinki, Finland-based
telecommunications company with subsidiaries and associated companies in 14
countries.

Sonera, a provider of mobile, data and media communications, will implement
and manage Finland’s first affiliate marketing program, powered by LinkShare.
Financial arrangements were not disclosed.

LinkShare facilitates e-commerce by providing merchants with the tools and
technology to cross-refer their customers. Clients include Borders.com,
Cyberian Outpost, dELiA*s, Dell, Esprit. The Sharper Image, and Virtual
Vineyards, among others.

Sonera said that before entering the rest of the European market, the program
would be launched this year in Finland, a market with high Internet and mobile
penetration.

“The agreement with Sonera marks LinkShare’s emergence into the international
arena of e-commerce that holds the promise of extraordinary growth,” said
Jerome H. Kern, CEO of LinkShare.

“Due to its state-of-the-art technology and innovative approach to
e-commerce, LinkShare was a natural choice for facilitating Sonera’s
affiliate network in Finland,” said Ilkka Aura, director of business
development at Sonera. Sonera Plaza is a portal
site in Finland that claims more than 700,000 unique visitors and over 20
million page views per month.

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