Philadelphia-based Marcom Exchange launched as a new
online community and resource site for marketing communications
professionals.
Marcom Exchange features Virtual Agency, a forum for team-building and
networking; Idea Exchange, an online marketing discussion group; Barter
Exchange, where members can trade services; and Creative Cafe, a writing,
design and creativity workshop.
It also offers industry news, a resource directory, reference material,
publications, software and links. The site covers all areas of marketing
communications including advertising, public relations, event planning,
strategy, creative development, writing, design and production.
Denise Bauwens, one of the founding partners, developed Marcom Exchange with
other industry partners who wanted one-stop access to marketing
communications news, resources, reference material, books, software and
information.
“We had each uncovered some great marketing and advertising
sites, but none offered a comprehensive resource we could use as a launching
point for marketing and communications research or discussion,” Bauwens said.
Most marketing sites are dedicated to Web marketing or tied to a specific
agency, publication or professional organization, according to Bauwens.
“The goal of Marcom Exchange is to enrich the marketing communications
profession as a whole by supporting marketing organizations, publications and
Web sites while exposing professionals to unique ideas and perspectives,”
Bauwens said.