MatchLogic Names New President

Westminster, CO-based MatchLogic Inc.
promoted Mitchell Bennett to the post of president, responsible for day-to-day
company operations
including marketing, sales and new business development.


Bennett had been vice president of corporate marketing and client accounts,
overseeing all product and services strategies, as well as corporate marketing
and communication.


“Mitch has been a tremendous asset to MatchLogic and, as our new president,
I’m confident his vision and leadership will be a key factor in our success as
we head into the 21st century,” said Pete Estler, MatchLogic founder and CEO.


Bennett brings over 18 years of integrated marketing experience to the
MatchLogic team. Prior to joining MatchLogic, Bennett was vice president of
database marketing services at direct response agency Bronner Slosberg
Humphrey Inc. Before that, Bennett worked as director of database marketing at
EDS in its dbINTELLECT Technologies division.


MatchLogic, a subsidiary of Excite Inc.,
provides measurable solutions and a
range of integrated marketing services that enable advertisers and their
agencies to orchestrate entire Internet advertising campaigns. Advertisers can
outsource the management of their campaigns and digital databases to one
company that offers everything from strategic consulting to ad and e-mail
serving to near real-time performance tracking and intelligent targeting.

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