E-business marketing and technology company Mediaplex Inc. said it plans to develop a
standard interface between MOJO, its online advertising
technology, and SAP AG’s SAP R/3 inter-enterprise business
solutions.
SAP customers will then be able to integrate enterprise information, such as
product, inventory, and pricing data, with online advertising to deliver the
most relevant online ads in real time.
MOJO (mobile Java objects) technology uses customer profiling, return on
investment analysis and key product information to adjust and optimize
Internet advertising campaigns on the fly.
“We are excited to work with SAP to interface MOJO technology with SAP
R/3,” said Gregory Raifman, chairman and CEO of Mediaplex. “We will continue
to partner with leading enterprise solution vendors to provide our customers
with end-to-end e-business marketing solutions.”
Mediaplex clients include DATEK Online Brokerage Services, Corp., OfficeMax,
ShopNow.com, Strong Funds, and advertising agencies including McCann-Erickson
and Publicis & Hal Riney.
SAP, which markets software that helps companies of all sizes link their
business processes, also operates mySAP.com, which provides an open
collaborative business environment of personalized solutions on demand.