MetaSound Systems, a provider of digital
audio solutions, named Battenberg, Fillhardt & Wright Inc. (BF&W) to
handle its integrated marketing campaign.
BF&W will direct MetaSound’s creative and media effort. Billings were not
disclosed.
Plans call for an integrated campaign that will include targeted print and
broadcast
advertising buys in addition to direct mail, CD-ROM and Web-based
marketing programs.
The MetaSound campaign will debut this fall and initially consist of print
ads targeted to advertising/marketing publications, as well as select radio
broadcast spots. Ads geared toward corporate decision-makers at large Fortune
1000 companies will filter into
the advertising mix later in the year, the company said.
MetaSound Systems is a cross-industry provider of digital audio marketing
solutions combining audio broadcast content and production services with a
family of patent-pending all-digital audio playback devices. MetaSound
combines its audio broadcast production and integration services for the distribution of promotional
messages and advertising. Clients include Wells Fargo Bank, British Airways,
Ticketmaster, Siemens and Hormel Foods.