Ad-backed PennMedia.com said that its 7.2 million
subscriber e-mail newsletter
network will be represented non-exclusively by Millard Group, a services provider for the
direct marketing industry.
“We wanted to introduce our e-mail newsletter network to catalogers because
they are one segment who already understand ROI advertising,” said Jaffer
Ali, CEO of PennMedia.com.
“Millard has been servicing that market for over
40 years and we are delighted to have them be a reseller of our network.”
Millard Group’s client lists includes Fingerhut, Ross Simons, Omaha Steaks
and other catalog direct marketers. PennMedia.com’s newsletter advertising
network puts out more than 220 different e-mail newsletters in eight
categories.
Financial arrangements between the companies were not disclosed.