The InterReklama banner exchange agency in Moscow
said it has broken the 1 million banner exposures a day barrier, reaching
1,037,453 exposures on Sept. 10, 1998.
“This is a breakthrough that none of the Russian advertising agencies or
stand-alone Web-sites had managed to achieve before,” the company said.
InterReklama said it offers clients the ability to choose the time, Web-site
category and exposure volumes, and receive detailed campaign statistics.
InterReklama’s royalty for banner exchange is 10%.
Russian Web research firm Altermedia, also a client, said that InterReklama
now controls over 25% of the Russian Web advertising market.
InterReklama recently merged with the “Bannerpoint” banner exchange network.