MSNBC.com signed a one-year cross-marketing
agreement with drugstore.com, an online source for
health, beauty, wellness, personal care and pharmacy products.
drugstore.com advertising will appear on MSNBC.com, MSNBC Cable and NBC TV’s
“Later Today,” and will include television spots, health programming
billboards and sponsorships, as well as online interstitial, mid-page and
banner ads. Financial details were not disclosed.
“This is the first time we’ve done a three-way deal of this kind and with
such targeted programming,” said James Kinsella, president and CEO of
MSNBC.com. “This campaign combines the reach of television — on MSNBC Cable
and within top NBC News programming — with that of the No. 1 Internet news
site.”
“This kind of cross-media approach allows us to strategically market to
our core audiences in an innovative and powerful way,” said Peter Neupert,
president and CEO of drugstore.com.