MyComputer.com, a firm that
provides small Web businesses with outsourced applications, on Monday added
cost-per-click advertising to the services it provides its members.
The iClicks ad network, which will consist of MyComputer.com affiliates,
will give advertisers a low-risk way of reaching potential customers. And
Web site owners will get ten cents for every click-through on their sites.
The difficulty MyComputer.com is likely to face is convincing advertisers
of the quality of the audience accessible through its network of small
sites. With a pay-per-click model, though, the company reduces the risk for
its advertisers.
“The addition of iClicks is a great enhancement to MyComputer.com’s suite
of integrated site-management applications for small- to medium-sized
businesses on the Web,” said Josh James, chief executive officer at
MyComputer.com.
“iClicks offers site owners a valuable opportunity to add quality
advertising to their site, generate additional revenues and learn more
about who is visiting their sites and clicking through their banner ads.”
MyComputer.com already operates an impression-based ad network of its
affiliate sites.
