The new NBC Internet Inc. signed a promotion and
distribution deal with Clear Channel Communications Inc. by
which NBCi’s services will be promoted on the media conglomerate’s 425 radio
stations and integrated into companion Internet properties.
Clear Channel Chairman and CEO Lowry Mays, will serve on the board of
directors of NBCi.
Under the terms of the multifaceted agreement, NBCi’s community and search
services — including personal user home page building, free e-mail and chat
powered by Snap and XOOM.com — are being integrated into the Web
sites of Clear Channel’s radio stations.
These services will be designed to retain the look and feel of Clear
Channel’s individual station Web sites and will be promoted on-air on the
radio stations via in-show mentions and promotional spots.
Financial
arrangements were not disclosed.
“Clear Channel Communications will bring tremendous value to NBCi’s
integrated media strategy, furthering both our reach and diversifying our
user base,” said Chris Kitze, CEO of NBCi.
NBCi was formed out of the combination of the Snap.com Internet portal, the
community services and direct e-commerce company XOOM.com and select Internet
properties of NBC properties, including NBC.com, NBC Interactive
Neighborhood, AccessHollywood.com, VideoSeeker and a 10 percent equity
interest in CNBC.com.
