NCR Names K2 Design as Interactive AOR

New York City-based K2 Design Inc. has been chosen as the
interactive agency of record for NCR, a provider of information technology
solutions for businesses that are building one-to-one relationships with
customers.

Under the arrangement, K2 will develop a comprehensive Internet strategy for
NCR, including online branding, technological
recommendations, and communications that can enhance the company’s overall
business objectives. Billings were not disclosed.

K2 will advise NCR as it expands its online systems to support its customers
and the company’s services. Other recent client additions for K2 include
Business Week Online and Sony Online Entertainment.

“The K2 team has a great track record creating online brands, developing
effective communications strategies and executing these plans for
corporations, from initial analysis to defining communications and technology
needs,” said Anthony Sprauve, assistant vice president of public relations at
NCR.

“K2’s comprehensive process will help to NCR use the Web more effectively and integrate our online activities with traditional marketing
communications and public relations,” he said.