The companies will be anchor tenants on a new auction category that will be
launched soon on @Home’s shopping channel. Officials said bidders will
benefit from the constant connections offered by @Home, which will make it
easier to check and revise bids. @Home will also use technology from
Enliven, which it recently acquired, that enables auction sites to deliver
real-time bids to participants in product advertisements.
Charles Moldow, @Home’s vice president of media sales and marketing,
believes the agreements will help continue the growth in popularity of
“Having witnessed the growing usage and popularity of online auctions, we
believe our agreements with Egghead.com and First Auction will be vital
components in delivering a compelling shopping experience to our
customers,” he said.
Jon Brodeur, Egghead.com’s chief marketing officer, said the auction deal
is just one of the ways the site plans on expanding its services.
“Leveraging the power of cable, we will be bale to create one of the most
unique shopping experiences available on the Web today,” he said.