Opt-in e-mail marketing company NetCreations Inc. has been selected
to build and manage an opt-in e-mail list for CMPnet, NetCreations President Rosalind
Resnick said.
Under the agreement, CMPnet will contact the approximately 500,000 members of
its current e-mail house file of technology builders, sellers, and users and
ask them to visit a special page on CMPnet and “opt in” to receive commercial
e-mail messages on topics of interest.
The CMPnet names will only be rented to direct marketers that provide
information and offers of a type specifically requested by CMPnet users when
they register to be put on NetCreations’ e-mail lists, the companies said.
When a user registers for a list, he or she checks off boxes next to a series
of categories, such as PCs, software, Windows, peripherals, and Web design
tools, that corresponds to needs and interests. Profile can be changed at any
time.
CMPnet said it will post registration forms on a number of its pages,
including its TechShopper site, to encourage signups by hardware and software
buyers.
“CMPnet’s TechShopper site attracts some of the Internet’s most qualified and
responsive high-tech buyers,” Resnick said. “By partnering with CMP, we’ll be
able to offer consumer and business-to-business marketers a large and
responsive pool of technology professionals who are eager to receive their
offers.”
NetCreations will store CMPnet’s e-mail addresses in its Web database,
provide e-mail delivery and merge/purge services, and offer the lists for
rent through its online marketplace. The CMPnet
lists will initially rent for 20 cents a name, including list rental, e-mail
distribution and merge/purge.
