NetCreations Inc. was
selected by internet.com LLC in to build
and manage an opt-in e-mail list for Internet news and analysis aimed at IT
professionals and Web developers.
As an additional resource to the millions of Internet professionals and
technology decision-makers who visit its site, internet.com will post
registration forms on its pages to enable signups for relevant opt-in e-mail
lists that will be managed by NetCreations. Financial arrangements were not
disclosed.
According to internet.com’s most recent user survey, 83 percent of its
visitors are involved in the purchase of products and services for their
organizations and more than 70 percent have purchased online.
The internet.com names will be made available only to direct marketers who
send out offers for products and services specifically requested by
internet.com visitors when they register to join the site’s targeted e-mail
lists. When visitors register for a list, they check a box next to a category,
such as e-commerce or Web development, that matches their needs and interests.
Visitors can “opt out,” or remove themselves from these lists, at any time.
“internet.com reaches some of the Internet’s most qualified and responsive
high-tech decision-makers,” NetCreations President Rosalind Resnick said.
“By working with internet.com, we’ll be able to offer business and consumer
marketers a large and responsive pool of Internet professionals who are eager
to receive their offers.”
NetCreations will store internet.com’s e-mail addresses in its Web database,
provide e-mail delivery and merge/purge services, and offer the lists for
rental through its PostMaster Direct Response online
marketplace. The internet.com lists will initially rent for 20 to 25 cents a
name, including list rental, e-mail distribution and merge/purge.
“We were very impressed with the measures Net Creations takes to ensure that
users enroll voluntarily in the lists which they manage,” said internet.com
Chairman Alan M. Meckler.
