San Mateo, CA-based NetGravity expanded its AdCenter
outsourced service for managing targeted Internet advertising campaigns to
Europe, the Middle East,
Africa and the Asia Pacific region.
“We at NetGravity want to provide online marketers, e-commerce merchants and
publishers with the best solution for their particular business needs,” said
Rick Jackson, vice president of marketing at NetGravity. “We can now provide
European and Asian businesses looking for outsourced online advertising and
marketing with the same industry-leading ad management service we’ve provided
to many leading online businesses in the United States.”
North American AdCenter clients include CareerPath, Spinner.com and Red
Herring, and advertising agencies such as Anderson & Lembke and Ogilvy &
Mather.
AdCenter features fault-tolerant, multi-server architecture; precision
targeting of users against known data; detailed, timely ad performance
reporting with the flexibility to change creative quickly; and ad tracking
using the TrueCount measurement standard.
AdCenter will be available in Asia and Europe in May 1999 with a pricing
model based on CPM volumes, the company said.