NetJumper Inc. is touting a new Internet
advertising client SDK
(software developers kit) that lets shareware developers generate ad revenue
from
every user who installs and uses their software.
Called iTimesSquare, the app “transforms shareware and freeware applications
into powerful advertising clients,” the company said. Using the SDK,
shareware developers embed a full-featured advertising client into their new
and existing applications. Ads are then displayed when the applications start.
“The current software business model is completely backwards. Developers
assume that licensing fees are the only way to get revenue from software, and
are not rewarded by 90 percent of the people who use their software (without
registering),” said Gilbert Borman, founder and president of NetJumper Inc.
iTimesSquare also benefits advertisers, who now have a new,
competitively-priced advertising medium, the company said adding that it has
already received participation commitments from 30 developers.
The iTimesSquare billboards add less than 200 Kbytes to the software
download. And to
preventing ads from becoming stale, the ad client will refresh the ads during
idle time when the user is connected to the Internet and the connection is
not otherwise being used.
An additional software module included in iTimesSquare, NetJumper Interject,
that can independently inject links into the bookmarks/favorites of user’s
browsers. In addition, Interject enables users to create a private portal in
the user’s browser, acting as a private channel between companies and their
users, and providing one-click access to the
developer’s Web site.
Developers who join the iTimesSquare Network prior to June 30 will receive
the iTimesSquare SDK free, the company said. The developer will receive a
commission from all network ad revenue generated by the particular
developer’s application.