As expected online audience tracking company NetRatings Inc., which has strategic
relationships with Nielsen Media Research Inc. and ACNielsen, filed to raise
$69 million in an initial public offering.
It has applied to trade the shares on the Nasdaq market under the symbol
NTRT. Underwriters are Lehman Bros., Banc of America Securities LLC, CIBC
World Markets and C.E. Unterberg Towbin.
Net proceeds will be used for general corporate purposes, including working
capital and capital expenditures, said NetRatings, whose main competitor is Media Metrix Inc.