New Paradigm Forms Internet Advertising Joint Venture

New Paradigm in New York City said
its New Paradigm Inter-Link subsidiary entered into a joint venture with
three New York advertising agencies.

They are Biederman, Kelly & Shaffer Inc., Advertising; Emmerling Post
Advertising Inc.; and Warren Kremer/CMP Advertising Inc.

The venture will take the form of a new corporation known as Future Paradigm,
and will provide Web site creation, Internet and e-commerce applications,
Internet hosting, and Internet media buying services.

The three agencies, which collectively report in excess of $150 million in
annual billings, intend to direct their Internet-related business to Future
Paradigm and will have an equity stake. New Paradigm owns 51% of Future
Paradigm.

“Each of these agencies has significant clients who can benefit from New
Paradigm’s Internet expertise” said Mark Blundell, New Paradigm CEO. “This
joint venture will expand our potential client-base. It marks the first stage
in our intended transition from a pure project-based Internet company into
an advertising and communications company able to utilize Internet
technology to maximize the sales and marketing objectives of our customers”.

“This joint venture allows BK&S to enhance our concept and execution
resources and provide total measurement capabilities”, said John Kelly,
BK&S CEO, “We can now provide cutting edge Internet execution of this
rapidly evolving technology and artform.”

Peter Post, president of Emmerling Post said, “Every one of our clients is
using the Internet to grow their business, and New Paradigm’s incredible
knowledge of this technology will enhance our ability to provide them with
expert advice and access to the latest technologies at a very attractive
cost.”

New Paradigm Inter-Link clients include Novartis Animal Health USA, National Multiple Sclerosis Society and the Association of the Bar of the City of New
York.