News and information service NewsPage.com selected Grey Advertising as its first advertising
agency of record.
Grey will manage all brand, creative, media and promotion strategy and
development for NewsPage.com. The agency will begin working immediately on a
major branding campaign for NewsPage.com. Billings were not disclosed.
“Grey demonstrated they have what it takes to grow the NewsPage.com business
dramatically and quickly — both critical to our success,” said Kathy
Greenler, vice president of marketing at NewsPage.com.
NewsPage.com previously retained Beyond Interactive as its online
media-buying agency. Beyond Interactive was recently acquired
by Grey Advertising and will continue in that role.
TheJelly Public Relations is the company’s
PR agency of record.