Grey Advertising will be responsible for national consumer advertising,
including creative development. MediaCom will handle off-line media planning
In addition, Grey specialized communications companies including
Grey Design & Promotion; J.Brown/LMC Group, co-marketing specialists, and GCI
Group, public relations, will provide integrated marketing services to
A multi-media brand campaign is scheduled to break later this quarter.
“Grey’s extensive experience in e-commerce and the creativity it has
demonstrated in building leading brands led to our selection,” said Spencer
Chesman, CEO of iGourmet.com.
Grey Advertising, with $7.8 billion in billings, ranks among the largest
advertising agencies in the world.