Grey will manage all brand, creative, media and promotion strategy and
development for NewsPage.com. The agency will begin working immediately on a
major branding campaign for NewsPage.com. Billings were not disclosed.
“Grey demonstrated they have what it takes to grow the NewsPage.com business
dramatically and quickly — both critical to our success,” said Kathy
Greenler, vice president of marketing at NewsPage.com.
NewsPage.com previously retained Beyond Interactive as its online
media-buying agency. Beyond Interactive was recently acquired
by Grey Advertising and will continue in that role.
TheJelly Public Relations is the company’s
PR agency of record.