One Show Interactive, an industry awards show for new media ads, announced the
winners at its second annual event in New York. Nicholson NY won the Best of Show
honor.
“Today’s winners are a testament to the incredible level of creative and
technical ability of the people who are constantly redefining the standard of
excellence in the new media advertising industry,” said Mary Warlick,
executive director of The One Club. A complete list of all the
winners is available at the site.
Lowe & Partners took home a Gold Pencil for a Sun Microsystems beyond the
banner campaign, while OgilivyInteractive Worldwide struck Gold for IBM for a
banner campaign. Other Gold Pencil winners were Saatchi & Saatchi for Toyota
Motor Sales, Wieden & Kennedy for Microsoft and ADAJENCY for Mohawk Paper
Mills.
One Show Interactive is designed to acknowledge creative standards for the
new
media industry, rewarding excellence in concept, art and design, copy and
functionality. Winners receive Gold, Silver and Bronze pencils.
Winners were selected by a peer group committee comprised of 21 judges
representing the leading agencies in the new media industry.
The One Club for Art & Copy, based in New York City, was founded in 1975 and
is
a not-for-profit organization designed to maintain the highest standards of
creativity in advertising.