Nielsen//NetRatings, the Internet measurement service from Nielsen Media
Research and NetRatings Inc., signed America Online as a client and said the online
giant will begin using the service’s measurement and banner tracking services.
Nielsen//NetRatings currently
tracks user and advertising activity at all AOL Internet sites, and reports
top-line activity (reach and demographics) for AOL’s proprietary online
service.
This summer, Nielsen//NetRatings plans to begin tracking channel-level
activity within AOL’s proprietary service, and begin reporting AOL’s
proprietary service in the Nielsen//NetRatings Top Web Sites by Property
report.
“Nielsen Media Research has a strong history of recruiting and maintaining
quality research panels,” said Marshall Cohen, senior vice president of brand
development for AOL. “The Nielsen//NetRatings panel’s ability to report the
traffic on the entire online universe — for online services as well as Web
sites — in one easy-to-understand format is very important to the growth of
the industry.”
“AOL has been instrumental in the growth of the online medium,” said Dave
Harkness, Nielsen Media Research senior vice president for business
development. “. . .We’re looking forward to working closely with AOL as they
continue to develop and expand the use of online and Internet services.”