General Motors’ Oldsmobile Eighty-eight sedan will sponsor “The Walking Club”
on Women’s Wire starting May 1.
The effort is supported by banners on the site. Giant Step in Chicago, handles
Oldsmobile, according to Advertising Age.
Separately, Oldsmobile began a four-month exclusive sponsorship last week of
two microsites on The New York Times. Olds Aurora sponsors the new “Gourmet Traveler” area and the Intrigue model sponsors “Authors of Intrigue.” Giant Step reportedly worked with the newspaper to create co-branded banners to help drive people to the microsite from the main area of the site.
Spending and billing details were not disclosed.