Novo/Ironlight Awarded Park City Account

San Francisco-based digital business agency Novo/Ironlight said it has been
awarded the Park City, UT Mountain Resort account, which will be home to the
next Winter Olympics.


Novo/Ironlight said it will create a Web site for Park City Mountain Resort
that will be both information rich and dynamic for the end user. Billings were
not disclosed.


In developing the site for a late summer launch, the company said it will
focus on portraying the total Park City experience including resources on
everything from accessing current weather conditions, to finding restaurants.


Novo/Ironlight said it will strive to maintain Park City Mountain Resort’s
image and branding as “The Genuine Rocky Mountain Resort Town” through
interactive and informative components on the site. Guests who visit the Web
site will have an opportunity to purchase ski lift tickets online, obtain a
print out of personalized skill-specific trailmaps,
engage in chat sessions with professional downhill snowboarders and skiers,
receive instructional advice and learn historical information.


Novo/Ironlight offers strategic Internet marketing and technology consulting
services; Internet and intranet design and development; media planning and
placement; full engineering expertise including customized software
applications, database
integration and commerce solutions; Web site hosting and server co-location.
Clients include Toyota, Levi Strauss, Lotus, Sony and The Fairmont Hotels.

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