Nuforia Inc. Launches as E-Business, Branding Firm

Internet professional services firm Net Explorer Inc. (NEI) and
communications design firm Belk Mignogna Associates Ltd. (BMA) have merged to
create Nuforia Inc., a branding and e-business
agency.

Nuforia said its mission is “to help clients increase their presence,
potential and profitability through integrated e-business and branding
solutions.”

The management team includes Net Explorer’s Bill Bingham, who maintains the
role of chief executive officer, and BMA’s Howard Belk, who has been named
president.

“NEI and BMA share the belief that the new economy is not about logos
everywhere and technology for technology’s sake; it’s about building customer
relationships through distinguished brand experiences,” said Bingham.
“Nuforia’s integration of exceptional creative and technical expertise has
exponentially greater potential than either discipline alone.”

Net Explorer, incorporated in 1996, offers a range of e-business and
technology consulting services in online applications, customer relationship
management, portals, knowledge management systems, custom application
development and systems integration. NEI has provided clients such as Oakley
and Cooper Cameron with the benefit of its strategic alliances with Internet
technology vendors.

BMA clients have included Seagram, PaineWebber, Dow Jones and SONY.
One of the first assignments for the new company is bringing Altoids mints to the Web.