OfficeMax, Excite Sign Sponsorship and Marketing Pact

Cleveland-based OfficeMax Inc. said it signed a two-year comprehensive
sponsorship and marketing agreement with Excite Inc.


Under terms of the agreement, OfficeMax OnLine will be the premier
online retailer of office products throughout numerous areas of the flagship
Excite site.


The deal will give Excite’s more than 20 million monthly users direct access
to OfficeMax OnLine through Excite’s Business and Investing, Small Business,
Careers and Education, Computers and Internet, and Shopping channels.
OfficeMax OnLine will also be prominently featured through keyword and
targeted banner advertising throughout the site.


“This agreement positions OfficeMax OnLine with one of the Internet’s largest
online services,” said Michael Feuer, chairman and CEO at OfficeMax. “The
rapidly emerging small business community on Excite helps OfficeMax OnLine
expand its customer base by reaching millions of new customers who are
currently using the Internet as an important part of their business.”


OfficeMax OnLine markets a selection of more than 25,000 items, including
office supplies and furniture, business machines, computers and software. The
site offers a low price guarantee and free next business day delivery on orders over
$50.


In addition, OfficeMax OnLine will also utilize targeted advertising during
key times of the year to offer Excite customers direct access to product
promotions and seasonal specials.


OfficeMax operates 735 full-size superstores in over 300 markets in 48 states
and Puerto Rico. The Company also operates CopyMax and FurnitureMax, store-
within-a-store modules devoted exclusively to print-for-pay services and
office furniture, respectively.

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