Interactive agency Ogilvy One Worldwide
Monday teamed with Accrue Software in an alliance that pairs
Ogilvy One’s marketing abilities with Accrue’s data collection and
analysis tools.
Accrue makes a product it calls the Accrue Discovery Service, which helps
companies determine how well online marketing campaigns are working and how
well Web sites are designed to meet customers’ needs.
“OgilvyOne and Accrue are leading the way to help our clients maximize the
ROI of their on-line marketing programs,” said Ian Wismann, director of
Internet media operations, OgilvyOne, New York. “It’s a win-win
partnership — Ogilvy receives Accrue’s leading eBusiness information
combined with our marketing expertise to provide our clients with
fact-based recommendations.”
The partnership comes at a time when technology for data mining, campaign
tracking, and back-end integration is growing increasingly important for
interactive agencies. Accrue hopes to gain recognition through the deal,
and the partnership gives it an opportunity to serve Ogilvy’s big name
clientele.