Nicholson NY named Jennifer
Friedberg, former senior partner at OgilvyOne, to the new position of
senior vice president, business development and marketing.
Friedberg will leverage her client-management and business-development
expertise to help ensure that Nicholson’s strategy, design, and technology
offerings are best matched to clients’ needs, the company said.
Friedberg joined Ogilvy & Mather’s OgilvyOne unit as a senior partner in
February 1996 and helped grow the agency’s IBM account to include direct and
interactive marketing for the Systems, Printers and Small Business Units.
Prior to OgilvyOne, she served as senior director of marketing for
Bertelsmann AG, senior vice president and director of client services and
new business development at Rudnick & Miano Advertising, and vice president
for strategy development and account management at McCann Direct and McCann
Erickson.
Nicholson NY is a full-service interactive agency that leverages strategy,
design and high-end technology to help clients integrate interactive
communications into their business and marketing strategies. Clients include
IBM, SONY, Thomas Register, Pfizer and e*Trade, among others. Nicholson NY is
a member of the Interpublic Group of Companies.