mySEASONS.com launched its Web site in January, but it is only beginning to
start its marketing efforts as the hot Spring gardening season opens. The
multi-million dollar campaign will position mySEASONS.com as the
authoritative source for online gardening advice, perennials, bulbs,
shrubs, fruit trees, and trees.
The marketing push is aimed at driving traffic and transactions at the
mySEASONS.com Web site.
“ORB was chosen to launch this brand because of their unique expertise in
acquiring and retaining customers,” said Jon Roman, vice president of
marketing, mySEASONS.com. “We expect the campaign to quickly propel us to
the leading position in our category.”
Occupying the leading position in the category now is Garden.com, which kicked off its Spring
campaign in late February.